As a candle maker I frequently checkout my competition to see the latest scents etc.
I recently went to the Yankee Candle website and instantly was shocked!
Their melting tarts - which are a little less than one ounce sell for 1.99! There fore a 6 pack of tarts would be 11.94 before shipping!
I ( as does Yankee Candles) make triple scented candles and tarts- the tarts are a full one ounce- and I sell 6 packs for 4.50- many times I have them on sale for 3.50 and I always include free tarts with every order
So I just have to ask- why would anyone continue to buy Yankee?